HVAC Example Reporting Dashboard

HVAC Example Reporting Dashboard

This static example shows the kind of reporting view we build for clients: phone calls, form submissions, source quality, booked jobs, missed calls, and the next optimization priority in one place.

Example DashboardIllustrative data, not client results
HVAC Reporting Preview

Booked calls, form leads, install vs repair mix, missed calls, and channel quality for HVAC demand.

Example Dashboard
Sample: last 90 daysIllustrative data, not client results
Total leads105Sample phone + form leads
Qualified calls7560+ sec or tagged qualified
Form submissions30Website quote and tune-up forms
Booked jobs23Sample CRM feedback
Sample lead growth by conversion typeCalls + forms

Jan18

Feb22

Mar29

Apr36

May46

Jun54

Qualified phone callsForm submissions
Call answer rate89%11 missed calls flagged for dispatch review
Top job typeInstallBest sample booked-job rate
Next prioritySeasonalityTune budgets by repair and replacement demand
Source visibilitysample rows
Google Ads41 calls10 formsRepair + install
Organic SEO16 calls7 formsReplacement pages
GBP / Maps13 calls5 formsNear-me calls
Paid social5 calls8 formsRetargeting

Numbers shown are illustrative examples of the reporting view we build. They are not actual client results, guarantees, or case-study claims.

Lead Quality Funnel

All leads105
Qualified calls75
Forms30
Booked jobs23

This funnel is illustrative. Real reporting depends on call tracking, form routing, CRM stages, and offline conversion import.

Source And Service-Line View

Google Ads41 calls10 formsRepair + install
Organic SEO16 calls7 formsReplacement pages
GBP / Maps13 calls5 formsNear-me calls
Paid social5 calls8 formsRetargeting

AC repair

Sample view: calls, forms, booked jobs, and lead quality can be filtered by this service line.

System replacement

Sample view: calls, forms, booked jobs, and lead quality can be filtered by this service line.

Maintenance plans

Sample view: calls, forms, booked jobs, and lead quality can be filtered by this service line.

Emergency service

Sample view: calls, forms, booked jobs, and lead quality can be filtered by this service line.

What We Would Optimize Next

After the first reporting cycle, the next decisions are practical: move budget toward the best service lines, fix missed-call leakage, improve landing page message match, and import qualified lead or booked-job feedback so Google Ads optimizes toward better clients instead of cheap noise.